By Alexander Glöckle
Das zentrale Ziel der vorliegenden Abschlussarbeit besteht darin, die theoretischen Grundlagen des Event-Sponsorings für Firmen des Gesundheitswesens bei einer Sportveranstaltung darzulegen und anschließend konkret das Sponsoringengagement von drei verschiedenen Unternehmen anhand einer Fallstudie empirisch zu examinieren und daraus Handlungsempfehlungen abzuleiten.
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