By Anthony Fitzsimmons,Derek Atkins
A company's recognition is one in all its most respected resources, and reputational threat is excessive at the schedule at board point and among regulators. Rethinking Reputational Risk explains the hidden components that may either reason crises and tip an in a different way survivable main issue right into a reputational catastrophe. It makes use of case experiences equivalent to BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS sanatorium Trust.
Reputations are misplaced while the notion of a firm is broken by way of its behaviour now not assembly stakeholder expectancies. Rethinking Reputational threat lays naked the activities, inactions and native 'states of normality' which may bring about perception-changing effects and offers readers the perception to acknowledge and reply to the dangers to their reputations. via case stories and research of mess ups, this hard-hitting advisor additionally applies classes drawn from behavioural economics to the behavioural dangers that underlie popularity threat. a necessary learn for probability execs, company leaders and board individuals who have to comprehend and take care of business-critical threats to their popularity, this publication offers a brand new framework that would be valuable for all excited about safeguarding an organization's reputation.
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