Download QR-CODEs im Mobile Marketing optimal einsetzen: Alles, was by Nico Westermann PDF

By Nico Westermann

Die schwarz-weißen Pixelgrafiken, genannt QR-Codes, sind allgegenwärtig und ein beliebtes tool im cellular advertising. Eine nahtlose Verknüfung von Offline- und Onlineinhalten ist nur einer der zahlreichen Vorteile, die Sie in diesem Buch erfahren. Es ist dabei für Einsteiger und Fortgeschrittene gleichermaßen geeignet.

Dieses Handbuch vermittelt kompakt und paxisorientiert alles used to be Sie zu den Pixelcodes wissen müssen:
- wie Sie einen QR-Code generieren und welcher Code-Typ der richtige für Ihr Vorhaben ist
- wie Sie einen QR-Code korrekt plazieren und überwachen
- wie Codes ansprechend gestaltet werden können
- welche Fehler immer wieder gemacht werden und wie Sie diese vermeiden.

Lassen Sie sich von den zahlreichen Beispielen inspirieren und kontrollieren Sie die fertige QR-Code-Kampagne mit der ebenfalls enthaltenen Checkliste. So wird Ihr QR-Code garantiert zum Erfolg!

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