Download Handbuch Versicherungsmarketing (German Edition) by Michael P. Zerres,Michael Reich PDF

By Michael P. Zerres,Michael Reich

Lange Zeit wurde das advertising in der deutschen Versicherungswirtschaft vernachlässigt. Inzwischen erlangt es (im Sinne einer Ausrichtung aller betrieblichen Bereiche auf den Markt und seine Anforderungen) auch in Versicherungsunternehmen eine wachsende Bedeutung. Das Handbuch orientiert sich am Dienstleistungsmarketing und überträgt Erkenntnisse aus allgemeinem und Dienstleistungsmarketing auf das advertising von Versicherungsunternehmen – unter Berücksichtigung der wesentlichen Merkmale des Versicherungsgeschäfts.

Show description

Read or Download Handbuch Versicherungsmarketing (German Edition) PDF

Similar business & finance insurance books

Private Equity als Anlageklasse für Fondsgebundene Lebensversicherungen (German Edition)

Jens Bernhardt untersucht, ob guy durch substitute Anlagen (Private fairness) die functionality von Fondsgebundenen Lebensversicherungen verbessern kann.

Scenario Planning: A Field Guide to the Future

Is your corporation prepared for the longer term? situation making plans is an interesting, but nonetheless underutilized, company instrument that may be of gigantic worth to a company's strategic making plans technique. It permits businesses to imagine the influence portfolio of attainable futures can have on their competitiveness.

Risky Business: Psychological, Physical and Financial Costs of High Risk Behavior in Organizations (Psychological and Behavioural Aspects of Risk)

Dicy company offers a standpoint on addictive behaviors similar to playing, drug taking or even dependancy to paintings; legal behaviors similar to robbery and corruption; and behaviors reminiscent of aggression and violence. The authors then examine their implications to worker and organizational future health in the context of the place of work setting.

The Tools & Techniques of Life Insurance Planning

The instruments & suggestions of existence coverage making plans, fifth version, is a part of the preferred Leimberg Library sequence and offers professional perception and the instruments had to make the most of existence coverage within the premiere methods. This totally revised version serves as a origin for all times assurance making plans and is the main entire source discussing existence assurance items (the “Tools”)-as good because the reasons they serve (the “Techniques”), including:On the instruments aspect: • Insights into assured No-Lapse existence Insurances • Indexed existence coverage • Broader discussions of latest riders, together with: o Accelerated advantages riders o Catastrophic disorder riders o Long-term care riders v.

Extra resources for Handbuch Versicherungsmarketing (German Edition)

Example text

Download PDF sample

Rated 4.35 of 5 – based on 12 votes