By Katrina VanHuss,Otis Fulton
Peer-to-peer (P2P) occasions increase greater than $1.5 billion for the head 30 U.S. nonprofit courses each year. This volume should be a lot better if nonprofits larger understood the basics of human habit and its impact an organization’s skill to fundraise. Why do humans volunteer and fundraise for motives?
Dollar sprint is a research into the psychology in the back of P2P fundraising and the gasoline that drives volunteer habit. This ebook will educate you the keys to buying, keeping, and maximizing the help of donors and volunteers.
Dollar sprint takes the findings of behavioral economics and applies them to the nonprofit international. a few of what you'll study is counterintuitive:
- Incentives don’t paintings – profitable supporters with precious presents is demotivating
- It’s no longer “all concerning the undertaking”
- nice occasions don’t frequently bring up nice money
This publication chronicles the tales of a few of the main profitable P2P fundraisers, from Relay for all times and the March of Dimes to the Ice Bucket problem. alongside the best way, there are interviews with a number of the world’s maximum nonprofit thinkers. buck sprint is absolute to switch eternally how you procedure your P2P fundraising procedure. the end result should be on your organization’s backside line.
“This is interesting stuff that's too lengthy coming to nonprofit paintings. For-profit entities were learning purchaser habit decades. Now Katrina and Otis are aiding convey nonprofits as much as speed.”
Jeff Rupp, vice chairman, organization of Fundraising Professionals
“Katrina and Otis have regarded below the hood in a manner no else has in regard to the peer-to-peer fundraiser’s brain. Their paintings is similar to what's referred to as “consumer habit” within the for-profit area. it is a needs to read!
Mark Davis, vp, Blackbaud, Inc.
Read Online or Download Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising PDF
Best nonprofit organisations & charities books
"Proper software of the fund improvement approach can outline an organization's capability for public aid and the direct capacity to accomplish it, and will become aware of, even expect with reliability, the source of revenue a company can and may anticipate at any second in time. "--James M. Greenfield. because the driver in the back of each not-for-profit, fund elevating is a key to an organization's good fortune in satisfying its venture.
The Volunteer Management Handbook (Wiley Nonprofit Law, Finance and Management Series)
How do nonprofit firms combine volunteers into their total constitution and strategic plan? What ideas and laws govern the involvement of volunteers in nonprofit companies? This ebook solutions those questions and more.
Learn in public management and public administration has particular beneficial properties that impact the alternatives and alertness of analysis equipment. classes of swap and upheaval within the public area offer plentiful possibilities and circumstances for study, however the regular methodologies for getting to know within the social sciences might be tricky to stick to within the complicated international of the general public area.
Relocating past theoretical notions of ‘resilience’ this is often the 1st ebook to provide a conceptual and empirical method of exploring and evaluating the method of resilience throughout carrier ‘hubs’ in 3 advanced yet varied worldwide inner-city areas: London, l. a. and Sydney.
- The Sponsorship Seeker's Toolkit, Fourth Edition (Business Books)
- Five Life Stages of Nonprofit Organizations: Where You Are, Where You’re Going, and What to Expect When You Get There
- The Professions, State and the Market: Medicine in Britain, the United States and Russia (Routledge Critical Studies in Public Management)
- Unternehmensfehlverhalten im Nonprofit-Bereich: Ursachen, Konsequenzen und Implikationen (Forum Produkt- und Produktionsmanagement) (German Edition)
- The Perilous Life of Symphony Orchestras
- Start Your Own Nonprofit Organization: Your Step-By-Step Guide to Success (StartUp Series)
Additional resources for Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising
Sample text