Download Dollar Dash: The Behavioral Economics of Peer-to-Peer by Katrina VanHuss,Otis Fulton PDF

By Katrina VanHuss,Otis Fulton

swap behaviors. swap lives.

Peer-to-peer (P2P) occasions increase greater than $1.5 billion for the head 30 U.S. nonprofit courses each year. This volume should be a lot better if nonprofits larger understood the basics of human habit and its impact an organization’s skill to fundraise. Why do humans volunteer and fundraise for motives?

Dollar sprint is a research into the psychology in the back of P2P fundraising and the gasoline that drives volunteer habit. This ebook will educate you the keys to buying, keeping, and maximizing the help of donors and volunteers.

Dollar sprint takes the findings of behavioral economics and applies them to the nonprofit international. a few of what you'll study is counterintuitive:

- Incentives don’t paintings – profitable supporters with precious presents is demotivating
- It’s no longer “all concerning the undertaking”
- nice occasions don’t frequently bring up nice money

This publication chronicles the tales of a few of the main profitable P2P fundraisers, from Relay for all times and the March of Dimes to the Ice Bucket problem. alongside the best way, there are interviews with a number of the world’s maximum nonprofit thinkers. buck sprint is absolute to switch eternally how you procedure your P2P fundraising procedure. the end result should be on your organization’s backside line.

“This is interesting stuff that's too lengthy coming to nonprofit paintings. For-profit entities were learning purchaser habit decades. Now Katrina and Otis are aiding convey nonprofits as much as speed.”
Jeff Rupp, vice chairman, organization of Fundraising Professionals

“Katrina and Otis have regarded below the hood in a manner no else has in regard to the peer-to-peer fundraiser’s brain. Their paintings is similar to what's referred to as “consumer habit” within the for-profit area. it is a needs to read!
Mark Davis, vp, Blackbaud, Inc.

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