Download Cultivating Diversity in Fundraising (The AFP/Wiley Fund by Janice Gow Pettey PDF

By Janice Gow Pettey

a huge roadmap for fundraising in brand new multicultural communities

elevating cash in trendy various groups is a growing to be problem for fundraisers and philanthropists, requiring considerate concepts, profitable collaborations, and a deferential figuring out of people's differences.

during this groundbreaking new e-book, the writer examines state-of-the-art 4 significant ethnic groups-African American, Asian American, Hispanic/Latino, and local American-in phrases in their varied histories, traditions, and motivations, after which applies this knowledge to the confirmed elements of profitable fundraising. the result's a well timed and critical examine how fundraisers can use an knowing of ethnic variations to create a colourful and balanced nonprofit heart via either person and collective efforts.

In transparent, easy-to-understand language, Cultivating range in Fundraising solutions the next severe questions:
* who're assorted donors?
* What are their charitable traditions and interests?
* What fundraising tools could be winning in varied communities?
* What can fundraisers do to incorporate extra range in fundraising efforts?

Designed as a consultant to fundraising in addition to a strategic replace for current fundraisers, this publication might be required analyzing for someone operating in trendy nonprofit sector.

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