Download Brandraising: How Nonprofits Raise Visibility and Money by Sarah Durham PDF

By Sarah Durham

within the present economic system, nonprofits have to specialize in how you can stick out from the group, win charitable funds, and live to tell the tale the downturn. powerful, mission-focused communications can assist enterprises construct robust identities, heightened reputations, and elevated fundraising power. Brandraising outlines a mission-driven method of communications and advertising, particularly designed to spice up fundraising efforts. This booklet offers instruments and suggestions for nonprofits looking to remodel their communications and advertising via shrewdpermanent positioning, branding, campaigns, and fabrics that leverage good technique and nice artistic, with a distinct specialize in the intersection of communications and fundraising.

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